Dr Bronner's Peppermint Toothpaste is a simple yet effective toothpaste which stimulates your mouth, teeth, gums and tongue, leaving them fresh and clean. It has a bold peppermint flavour from the organic peppermint oil and the organic menthol crystals. The low-foaming formula has no synthetic detergent foaming agents, is fluoride-free, vegan and cruelty-free, with no artificial colours, flavours, preservatives, or sweeteners. It comes in a 100% recyclable box and tube. Classification: Certified Natural, Vegan DIRECTIONS FOR USE: To help reduce plaque and whiten teeth, brush teeth thoroughly with Dr. Bronner's Toothpaste and floss twice a day. FULL INGREDIENTS: Glycerin*, Aqua, Silica, Hydrated Silica, Calcium Carbonate, Xanthan Gum, Sodium Bicarbonate (Baking Soda), Potassium Cocoate (Saponified Coconut Oil)*^, Mentha Piperita (Peppermint) Oil*, Sodium Sulfate, Cocos Nucifera Fruit Powder (Coconut Flour)*, Citric Acid, Stevia Rebaudiana Leaf Extract (Stevia)*, Aloe Barbadensis Leaf Juice Powder (Aloe)*, Tocopherol (Vitamin E), Cocos Nucifera (Coconut) Oil*^, Menthol*, Helianthus Annuus (Sunflower) Seed Oil, Limonene◊. *Certified Organic ^Certified Fair Trade ◊From Pure Essential oils.