With an innovative peptide complex—rich in hyaluronate, niacin, ceramides, palmitoyl tripeptide, and nourishing nutrients—Platinum Lip Plump promotes lip hydration, visible volumization, improvement in pink color, and anti-oxidant protection. The line's extra-plumping and super-glossing formulation features a doe-foot wand for a precise application. - Visible volume and natural pink color typically last 2 hours. - Mixed molecular weight hyaluronic acid hydrates and nourishes the lips, penetrating the vermillion tissue and hydrating the surface of the lips. - Niacin (Vitamin B3) improves the pinkness and coloration of the lips by safely and gently vasodilating lip tissue. - Palmitoyl Tripeptide supports healthy collagen production to improve the appearance of perioral rhytids and fine lines on the pink lip. - Ceramides improve softness and lip texture. -each tube lasts a typical user 1-2 months, depending on usage pattern.