Dark Ash Hair Dye - DROP IT Kit

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DARK ASH - Cool, Deep & Smoky Create a deeper, cooler finish with DROP IT in Dark Ash. This customisable semi-permanent shade lets you dial up or soften cool, smoky tones to achiev e anything from a subtle ash tint to a richer, dark blonde finish. Simply mix with your conditioner and tailor the intensity drop by drop. Why you’ll love it:✓ Customisable cool tone✓ Soft to deeper ash results✓ Up to 30 uses per bottle✓ Vegan and cruelty-free✓ Nourishing, damage-free formula *Non-Returnable due to hygiene reasons Show more