Don’t like carrying physical books around? Prefer to read on the beach, on a long flight or on a car-ride? E-Book version of Get Them to Care: Read this business branding book on your electronic device of choice with the e-book version of Get Them to Care. Get Them to Care is a step-by-step business development focus on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®. Learn more about the author and her marketing consultancy, Business Rewritten. Managing both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn® profile and your company’s profile. This book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm’s differentiators to win more work and recruit and retain top talent. This book is split into two parts: Part I: Personal LinkedIn® Branding Part II: Company LinkedIn® Branding Part I: Personal LinkedIn® Profile Takeaways Enhance your personal digital profile Become a trusted resource for your professional network Make strategic digital connections to win more work and build business opportunities Part II: Company LinkedIn® Profile Takeaways Improve your company’s digital presence Rebuild your company culture to focus on retainment and recruitment Establish your firm’s expertise in the marketplace The book also contains a variety of best practices to guide you, whether you identify as a LinkedIn® novice, a LinkedIn® expert, or some variation in between. Interspersed throughout the book, you will find the following to help you improve both your personal and company profiles: LinkedIn® Profile Examples Calls to Action to make updates on LinkedIn® (Get on LinkedIn®) Frequently Asked Questions (FAQ’s) This book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn® designed for you and your company to win more work, or judiciously read this book from cover to cover. More Detailed Book Description In today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm with 20 years of marketing experience, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn®, the world’s most popular business networking site. Your LinkedIn® profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success. In Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn® to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy. Author Bio Julie Wanzer, LEED AP, is the author of Get Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand, and Owner of Business Rewritten, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics. She has been a business owner since 2015 with a focus on the architecture/engineering/construction (A/E/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value. Ms. Wanzer has presented on these business development and marketing strategies for several associations, including the national American Council of Engineering Companies, the national Association for Women in Construction, the national Rural Water Association, the southwest regional Society for Marketing Professional Services, the American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.
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