A fantastic package of contemporary business case studies on 7 major global businesses. Each case study is supported by review questions and extended response tasks. This resource is sent electronically. E-source Business Case Studies - Package 1 Amazon: an examination of growth strategies for global expansion and how this e-commerce giant differentiates from its competitors in various overseas markets. Facebook: marketing strategies for new revenue streams and rebranding for the Metaverse. Bitcoin: an examination of the growth and influences on consumer and business confidence in Bitcoin, as well as the government, legal and ethical influences surrounding the future directions for cryptocurrency. Uber: an examination of Uber’s growth strategies, legal and ethical issues regarding its competitive tactics, and human resource challenges related to Uber’s contracts with drivers. Big Tobacco: the social, legal and government influences on the tobacco industry in Australia, and the marketing strategies implemented by leading tobacco companies in response to these influences. The social influence of e-cigarettes is also addressed in this case study. Spotify: financial and marketing strategies for survival in a growing and highly competitive market for online music streaming. Coca-Cola: new marketing strategies to increase market share and improve its brand image in the growing Indian market for packaged drinks. Sent electronically.
