"Why haven't you started your own e-mail newsletter yet?" I'll bet you answered: "But I don't know how to begin" Maybe you tried and gave up, thinking that ezine publishing is incredibly complex! Imagine this - if you publish an e-zine today, you'd have to * spend time hunting for information * research websites * visit libraries * surf the Net * buy books on e-publishing * try to take a crash course in visual arts, website design, publishing, ecommerce, online marketing, e-mail list management - everything. Before - perhaps - even giving up in frustration.Worse, losing money and business in the process.But it doesn't have to end this way - if only you apply the THREE GOLDEN RULES of Starting an Ezine. There are only few *great* ezines that offer fantastic value and build the publisher's reputation and they don't happen by accident. What are the three GOLDEN RULES of ezine publishing ? ==> RULE 1: Thinking out a Strategy Some basic strategic issues to decide upon are * Your areas of interest / expertise * Your readers * Your aims in e-publishing * Selecting a name * Deciding the frequency of publication * Accepting advertisements? But to really excel, you must plan for CHANGE. * How will you monitor progress? * How will you adapt to change? * How do you know you're doing well?
