East is our addictive travel fragrance. Of all the five senses, none has the power to transport us quite like scent. Sometimes, just one hit of a long-forgotten smell is enough to sweep you off your feet, carrying you towards some distant land or time. One aroma that always takes us to a different place is that of Oud, the rare and mysterious oil that comes from the core of the Aquilaria tree. Oud is an aroma that invokes the Middle East, a place with its own idiosyncratic set of smells and flavours. So, in tribute to travel and Oud, we created East, perhaps the strongest and most unique of all the Akro ranges. East is a fragrance that’ll transport you to those grand deserts and energetic street markets whenever you’re dreaming of somewhere far away.
