A scent drunk in patchouli - BOOZY PATCHOULI Powered by patchouli and squeezed with citrus, feelings of connection and cravings rush down the spine. This fragrance is an exercise in contrasts—the radiant light of citrus dancing against the mysterious depth of patchouli. Capturing that moment when differing perspectives illuminate rather than divide—where conversations bridge and transform in the space between divergent viewpoints and discovery. NOTES TOP: Italian Bergamot, Lemon Cedrat, Pink Pepper HEART: Upcycled Rose, Moroccan Neroli, Orris BASE: Patchouli, Turkish Rose, Vetiver, Amber FRAGRANCE FAMILY: Woody Spicy INSPIRATION A scent born where London charm meets New York energy. Like the founders who gather in both cities' namesake districts, SOHO embodies harmony found through creative collision. THE PERFUMER Pascal Gaurin, Vice-President Perfumer at IFF MINDFUL SOURCING The Pink Pepper comes from southeastern Madagascar, where the supplier and their partners have transformed a poverty-stricken rural area since 2000. By introducing pink pepper plantations and establishing a local research center, they’ve generated sustainable economic activity in the region. Pink pepper has become the main source of income for local communities, providing stable livelihoods where they were once scarce. The supplier has financed the replantation of 50,000 pink pepper plants, ensuring this valuable resource continues to support generations to come. The Upcycled Rose Essential represents the perfect harmony of ethical sourcing and environmental innovation. Since 2008, the supplier has maintained a vertically integrated rose sourcing platform in Turkey, purchasing handpicked flowers directly from farmers to ensure fair wages and guaranteed volumes. The breakthrough came in 2012, when their scientists discovered that rose water—typically discarded after distillation—still contained beautiful aromatic molecules. This discovery led to an innovative process combining the remaining rose water with essential oils to create the Upcycled Rose Essential, transforming what was once considered waste into a precious fragrance ingredient while supporting local farming communities. INGREDIENTS Organic Sugar Cane Alcohol Denat., Water ((Aqua) Eau), Fragrance* (Parfum) *Fragrance includes a blend of natural and safe synthetics 50 mL, 1.7 fl oz ABOUT THE FOUNDERS In an industry steeped in tradition, EAUSO VERT emerges as a fresh voice in luxury fragrance. Founded by Tanya Gonzalez and Faye Harris, their female and Latin-owned house is redefining what luxury fragrance looks and smells like. This is perfumery from perspectives unheard, developed through the lens of the wearer—an olfactive reminder that everyone's story is worth telling. Meeting during their decade-long careers in beauty marketing, Gonzalez and Harris shared not just a passion for fragrance, but a bold vision for its future. They recognized an opportunity to transform the industry by creating complex, mind-bending scents that spark conversation while emphasizing quality materials and thoughtful, inclusive design over legacy and celebrity. Today, EAUSO VERT develops award-winning fragrances that defy traditional boundaries. Each vegan, cruelty-free creation arrives in design-forward packaging that proves sustainable choices never compromise sophistication. Their commitment to conscious luxury is validated by both EU and Credo Clean certifications. ABOUT THE PERFUMERS Rodrigo Flores-Roux was born in Mexico 50 years ago and has been attracted to perfumes since he was a child. Rodrigo is a multi-award winning perfumer and his skill has been recognized with several FiFi Awards among others. Furthermore, his work has been inducted into important best-of lists in the Fragrance Foundation Hall of Fame. Rodrigo's perfume style oscillates naturally between big and expressive compositions that are rich in multi-layered details. A lover of citrus aromas, he also delights himself playing with rich nocturnal florals, opulent ambery resins and leather notes, as he's also well-known for donning black leather clothes almost every day; he wears them with style and relish. Faye Harris and Tanya Gonzalez’s vision for the fragrances immediately resonated with Pascal Gaurin. He was drawn to the brands refined aesthetic, clear messaging and conscious positioning and was inspired to craft scents rooted in those same powerful principles. His creative process was sparked by Faye and Tanya’s visual representations for each of the fragrances as well as his own experiences in travel and music. The end result, were beautifully simple yet olfactively rarefied fragrance creations highlighting earth’s most precious natural ingredients. Utilizing his wealth of fragrance knowledge and skilled craftmanship, Pascal constructed the five fragrances simultaneously, all incorporating similar ingredients that vary in tonality. This allows for each fragrance to embody a common olfactive thread that subliminally links the fragrances in unity. “There is power in simplicity, and I was determined to craft scents that were as transparent and pure as the EAUSO VERT brand.” - Pascal Gaurin
