As a child of the 1980s, I'm a sucker for anything that reminds me of the neon pink and purple retro glow that proliferated art during that time. I had the most amazing trapper-keeper, but I digress... When I saw little SUMMERSONG Firefinch, previously Lakota Fire, at a trade show I had to have this coneflower. They have smallish flowers for a coneflower, 31/2 inches, but they make up for it with volume. Flowers start coming on in late summer and are simultaneously multiple shades of purple, red, orange and pink. will continue until the first hard freeze. They are also short, 12 to 16" which makes them perfect for rock gardens, front borders, or even single season containers. Coneflower, also known as echinacea, is a wonderful perennial native to the U.S. midwest and prairies. They are excellent late season food for pollinators and winter food for many birds. You'll find they do best in a light loamy soil, but can thrive in any well-drained soil. Full sunlight and heat are best for full flowering, while they can tolerate some light shade, we recommend at least 6 hours of full sun each and every day. Once established they are very drought resistant making them a great plant for those looking for a low water/ low maintenance garden. As a perennial flower, if cared for correctly echinacea will return with new growth each year. Photo Credit: Walters Gardens