Effortless Lips™ Sheer-Buildable Lip Color

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Lip color that feels like you. Effortless Lips™ is a sheer-buildable lip color with a comfortable, moisturizing feel and glossy, non-sticky shine. One swipe gives a sheer wash; lay er it for richer color. It smooths over fine lines and wears off evenly, so it still looks like your lips as it fades. Pair it with lip liner when you want more definition. Made for anyone who wants flattering everyday lip color without overthinking it. Clean. Vegan. Cruelty-free. Made in Italy. 4.8 stars. 94% recommend. Show more