Brea L PerryCambridge University PressEdition: Reprint, 3/31/2018EAN 9781107579316, ISBN10: 1107579317Paperback, 370 pages, 22.9 x 15.2 x 2.1 cmLanguage: EnglishEgocentric network analysis is used widely across the social sciences, especially in anthropology, political science, economics, and sociology, and is increasingly being employed in communications, informatics, and business and marketing studies. Egocentric network analysis requires a unique set of data collection and analysis skills that overlap only minimally with other network methodologies. However, until now there has been no single reference for conceptualizing, collecting, and analyzing egocentric social network data. This comprehensive guide to study design, data collection, and analysis brings together the state of knowledge with the most effective research tools to guide newcomers to this field. It is illustrated with many engaging examples and graphics and assumes no prior knowledge. Covering the entire research process in a logical sequence, from conceptualizing research questions to interpreting findings, this volume provides a solid foundation for researchers at any stage of their career to learn and apply ego network methods.PrefacePart I. Theoretical and Methodological Foundations1. The nature of networks2. Sociocentric and egocentric approaches to networksPart II. Research Design for Ego Networks3. Sampling, data collection modes, and research ethics4. Methods for eliciting alters5. Methods for gathering data about altersPart III. Analyzing Ego Networks6. Visualizing ego networks7. Ego network composition and structure8. Multivariate and multilevel regression models for ego networks9. Modeling ego network dynamics10. Relating egocentric and sociocentric network analysisConclusion.
