Wella EIMI Shape Me 48 Hour 150ml is a heat-activated hair gel that provides 48-hour shape memory to your hair, allowing you to style or blow-dry your hair the way you want it. This hair gel is formulated with a memorizing polymer complex that helps shape your hair and keep the look for up to 48 hours. Its hold level of 2 ensures a flexible hold that allows you to restyle your hair throughout the day. This gel is perfect for creating a variety of hairstyles, from sleek and smooth to voluminous and textured. What are the benefits and features of Wella EIMI Shape Me 48 Hour 150ml?Provides 48-hour shape memory to your hair.Formulated with a memorizing polymer complex that helps shape your hair.Hold level of 2 ensures a flexible hold that allows you to restyle your hair throughout the day.Perfect for creating a variety of hairstyles, from sleek and smooth to voluminous and textured.