Regardless of the field, companies and businesses present similar problems. Owners usually master the core techniques of their work - preparing food, accounting, managing public relations or social networks, etc. - however, other areas that are also essential, such as sales, marketing, finance, human resources, among others, are not promoted much. With "The Book of the Entrepreneur," Arturo Chávez seeks for each reader to reflect on what is happening with the business (as an owner or employee), to generate their own conclusions and to trace their path to achieve greater success reflected in their way of life. With brief and precise chapters, each interested party will find key advice that improves the map that was drawn at the beginning and can plan new strategies that adapt to the new times.
