$1.50 a stick. $1.32 when you subscribe. That is 30 days of full-dose hydration for less than a single coffee run. The dose is the whole point Most hydration powders give you a splash of sodium and a lot of sugar. One stick of Salt of the Earth gives you 1,000mg of sodium, 200mg of potassium and 60mg of magnesium, with zero sugar and zero sweetener of any kind. That is a full dose, not a token amount printed on a shiny wrapper. It is the same clinical dose the premium zero-sugar brands charge the same money for. What you are not paying for is their podcast budget. How it compares Per stick Salt of the Earth Unflavored Liquid I.V. Hydration Multiplier Sodium 1,000mg 500mg Potassium 200mg 370mg Magnesium 60mg Not listed Sugar 0g 11g Sweetener None Cane sugar and dextrose Flavoring None Added flavor Twice the sodium, no sugar and nothing added for taste. Unflavored contains MCT powder. Nutrition figures from each brand's published label, current as of August 2026. Why unflavored Because sometimes you do not want your water to taste like anything. Unflavored disappears into coffee, tea, broth, a smoothie or a protein shake without fighting whatever is already in the cup. No stevia aftertaste, no sweetness to talk yourself out of, nothing to get bored of on day nineteen. It is also the honest choice if you are fasting and want your electrolytes without a sweet taste on your tongue. What is in every stick 1,000mg Sodium from pink Himalayan salt, to replace what you actually lose through sweat 200mg Potassium for muscle function and cramp prevention 60mg Magnesium as glycinate and L-threonate, the forms your body actually absorbs Calcium and trace minerals that come with real unrefined salt MCT powder for mixability No flavors, no sweeteners, no colors, no preservatives How to use it One stick in 16 to 24 oz of water, or straight into your coffee, smoothie or soup. It will taste like salt, because that is what it is. If it tastes too salty, add more water rather than less. Who it is for Anyone who sweats and then wonders why they still feel flat, and would rather not add another sweet drink to the day. Fasting, keto, hot climates, long shifts, endurance training, and anyone sensitive to sweeteners. If it is not for you Try it. If you do not feel a difference, our 30-day money-back guarantee has you covered. .sote-pdp .sote-value{border-left:4px solid #E8879B;background:#FDF2F5;padding:16px 20px;margin:0 0 28px} .sote-pdp .sote-value-line{margin:0;font-size:1.05rem;line-height:1.5} .sote-pdp h2{margin:32px 0 12px} .sote-pdp .sote-compare{width:100%;border-collapse:collapse;margin:16px 0 8px;font-size:.95rem} .sote-pdp .sote-compare th,.sote-pdp .sote-compare td{border:1px solid #E3E3E3;padding:10px 12px;text-align:left} .sote-pdp .sote-compare thead th{background:#1B2A4A;color:#fff;font-weight:600} .sote-pdp .sote-compare tbody tr:nth-child(odd){background:#FAFAFA} .sote-pdp .sote-compare tbody td:nth-child(2){background:#FDF2F5} .sote-pdp .sote-compare-note{font-size:.85rem;color:#666;margin:0 0 8px} @media (max-width:600px){.sote-pdp .sote-compare{font-size:.85rem}.sote-pdp .sote-compare th,.sote-pdp .sote-compare td{padding:8px 6px}}