Electronic Commerce

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Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive cov erage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.ASIN: 128542543XVSKU: 56JR8Z0019Z6_nsCondition: AcceptableAuthor/Artist:Schneider, GaryBinding: PaperbackNote: Any images shown are stock photographs and product may differ from what is shown. Condition Notes: Readable copy. Pages may have considerable notes highlighting. May have varying covers. Fast Shipping - Mailed in plastic mailer! Show more