A serum is a lightweight, fast-absorbing skincare product formulated with a high concentration of active ingredients. Unlike moisturizers, serums typically have a thinner consistency and are designed to deliver targeted treatments deep into the skin. How to Use: When: After cleansing and toning, but before moisturizing. How: Apply a few drops (2–4) onto clean, dry skin. Gently pat or press into the skin using fingertips. Frequency: Once or twice daily, depending on the type and formulation. Benefits: Targeted Treatment: Formulated to address specific skin issues (e.g., pigmentation, wrinkles, acne). High Potency: Delivers a concentrated dose of actives, making them more effective. Fast Absorption: Lightweight texture allows for deep penetration into the skin. Layering Friendly: Easily layered with other skincare products without feeling heavy or greasy. Improved Skin Health: Over time, consistent use can visibly improve texture, tone, and overall skin quality.
