A revolutionary, smooth-whipped long wearing lip color with a comfortable matte feel. The highly pigmented Colour Plush Soft Matte formula is uniquely lightweight and delivers a cream to powder finish. Layer over the cushiony Prime Baume for an everlasting lip. A refillable dual product that preps and finishes in one chic compact. Prime Baume • Amazonian Cupuaçu Butter - restores skin’s elasticity, holds 440% of its weight in water and leaves the skin moisturized for hours after application. • Cherry Seed Oil - supports smooth and even skin texture. • Squalane - prevents loss of hydration, supports skin’s elasticity and firmness. • Tahitian Gardenia Flower - revitalizes and firms lips and supports healthy skin barrier. Color Plush Soft Matte • Phylcare Hyacolor - is a unique Hyaluronic Acid microsphere technology deeply penetrates skin with a naturally plumping effect. • Tahitian Hibiscus Oil - protects against environmental stressors. • Meadowfoam - moisturizes and helps lips retain hydration hours after applying. • Apricot Seed Oil - boosts skin’s natural radiance while addressing fine lines. Five hero lip shades with carefully selected undertones that celebrate a wide range of complexions. A nude lip color can mean very different things on different skin tones, as can the “perfect” red - with that in mind, it took over two years to formulate these iconic shades, testing them all over the world at photoshoots and on fashion runways. Prime Baume A hybrid lip primer and balm formulated to create a plump, cushiony base with a semi-matte finish. A unique blend of oils and vegan waxes leave a firm yet supple layer on the lips filling in natural lines and creases. Colour Plush Soft Matte A uniquely hydrating matte formula, with a velvety finish. The shades are rich yet buildable allowing for control of opacity for a subtle or bold result. The lightweight formula is extremely long wearing without drying out the lips.
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