FORMULATED AND MADE IN CANADAAll formulas were developed and produced in Canada with the help of industry experts. With 2 years of product development we can truly say "flavour so nice, you'll wanna brush twice". CLEAN INGREDIENTS SUPPORTED BY SCIENCEWe use 13 natural and clean ingredients. Each have a purpose for your oral health. A happy mouth equals a happy you. NO SULPHATES OR PARABENSMost conventional toothpaste contain SLS, which is often petroleum based, can affect people with sensitivities. We use a gentle, natural foaming agent derived from coconuts called sodium cocoyl isethionate. NANO-HYDROXYAPATITE (10%)In other words, a fluoride alternative that was developed by NASA. 10% nano-hydroxyapatite has been clinically proven to remineralize tooth enamel at the same level as fluoride. DELICIOUS MINTY FLAVOURTrust us! None of that chalky flavour here. We use a blend of natural peppermint, spearmint and menthol for that crisp, clean feeling. LOW ABRASIONFear not! If you have sensitive teeth Essential has lower abrasiveness than many conventional sensitive toothpastes. RDA Value of 50.34 PLASTIC FREEThere will be no plastic in any of our products. EVER. Our pouches are home compostable and certified OK Home Compost and AS 5810. ADVENTURE AND TRAVEL READYPortable, lightweight, and liquid-free our Tabs are perfect for any adventure, big or small. With no liquid content, you can pack as many as you need in your carry-on without any hassle. Ingredients:Xylitol (35%), Calcium Carbonate, Soribitol, Nano-Hydroxyapatite (10%), Sodium Bicarbonate, Sodium Cocoyl Isethionate, Spearmint Oil, Peppermint Oil, Stevia, Zinc Citrate, Menthol, Silica, Magnesium Stearate
