Our highest level of ongoing digital management and consultancy, designed for established and ambitious businesses that want hands-on support combined with strategic guidance to improve, develop and scale their online operation. Scale goes beyond everyday website management. We'll work closely with your business to understand what's working, identify what's holding you back and proactively recommend where improvements can be made. From your website and e-commerce operation to SEO, customer journeys, systems and digital performance, Scale gives you experienced ongoing support without the commitment of employing a full-time digital or e-commerce manager. WHAT'S INCLUDED Priority Website Management Priority website management & support Regular content, imagery and banner updates Product & collection management Higher-volume product uploads and amendments Website navigation improvements Mobile & desktop optimisation Customer journey improvements Conversion optimisation recommendations Priority troubleshooting & problem solving Advanced SEO & Organic Growth Ongoing keyword research Advanced on-page SEO Product & collection SEO Page titles & metadata optimisation Image alt-text optimisation Internal linking improvements Search performance monitoring Identification of organic growth opportunities Ongoing SEO recommendations E-Commerce Operations Shopify management Product catalogue management Inventory & stock support Order fulfilment & operational support Staff Shopify training Ongoing staff support Systems & process improvements Technical troubleshooting Identification of opportunities to improve efficiency Multi-Channel Oversight Strategic oversight and maintenance of existing connected sales channels such as Amazon, eBay, Etsy and TikTok Shop. Includes: Cross-channel performance review Existing listing maintenance Inventory oversight Integration monitoring Identification of marketplace opportunities Recommendations for channel improvements Full marketplace setup and day-to-day marketplace management are available separately through our Marketplace Setup & Management service. Email & Customer Journey Oversight Existing email automation review Automation improvement recommendations Existing flow amendments Customer journey analysis Customer retention opportunity identification Website communication recommendations Identification of abandoned-cart and post-purchase opportunities Ongoing promotional email creation, customer segmentation, campaign scheduling and full retention management are available separately through our Email Marketing & Customer Retention Management service. Digital Marketing Oversight Website traffic analysis Customer acquisition review Conversion performance analysis Digital marketing performance review Campaign recommendations Identification of marketing opportunities Recommendations around customer acquisition and retention Digital growth strategy Meta advertising design, campaign implementation and ongoing optimisation are available separately through our Meta Ads Design & Implementation service. Performance, Strategy & Consultancy Website analytics review Online sales performance analysis Conversion analysis Identification of underperforming areas Identification of growth opportunities Competitor & market observations Strategic business recommendations Monthly priorities & action plan Monthly performance report Priority digital support 1 × 90-minute monthly strategy & business review meeting MONTHLY ALLOWANCE Up to 24 hours of dedicated digital management & consultancy per month MANAGE. OPTIMISE. SCALE. Scale is for businesses that need more than someone making website updates. We'll take a proactive approach to your digital operation — helping you identify problems, improve systems, understand performance, uncover opportunities and make informed decisions about what to do next. You remain in complete control of your business while gaining access to experienced digital and e-commerce support that works alongside your existing team. PERFECT FOR Established retailers, growing e-commerce businesses, multi-channel sellers and ambitious businesses that have reached the stage where managing their digital operation is becoming increasingly complex. It's particularly suited to businesses that need senior-level digital support but aren't ready to employ a full-time e-commerce or digital manager. Recommended minimum commitment: 3 months OPTIONAL SPECIALIST SERVICES Scale provides strategic oversight across your digital operation. Where more intensive specialist execution is required, the following services can be added separately: Meta Ads Design & Implementation Email Marketing & Customer Retention Management Marketplace Setup & Management Social Media Management Paid advertising management Additional content creation This allows your Scale package to remain focused on management, optimisation and strategic growth, while specialist services can be added only when your business needs them. Unused monthly hours do not roll over. Advertising spend, marketplace fees, third-party subscriptions, paid applications, professional photography/videography and major website development projects are not included unless agreed separately.
