Ameen Foods Everlasting Flower (Helichrysum arenarium) is a vibrant and versatile botanical, admired for both its enduring beauty and its long history in traditional herbal practice. With its golden-yellow hue and papery petals, this flower maintains its color and form even after drying—earning it the name "Everlasting" for its timeless appeal.Beyond its decorative charm, Everlasting Flower holds a valued place in natural perfumery and skincare formulations. The essential oil extracted from Helichrysum is prized for its pleasant fragrance, while the dried blooms are often used in herbal blends, teas, and fragrant sachets for their subtle, calming aroma.Whether used in crafts, home décor, or traditional herbal practice, Everlasting Flower brings a natural elegance to any setting.How to use itSteep a heaped teaspoon of the dried flowers in a cup of freshly boiled water for five to ten minutes, covered, then strain. The stiff flower heads also hold their shape and colour in dried arrangements and potpourri, which is where a good deal of this material goes. Keep them in a dry jar out of direct light so the yellow does not fade. Technique tip: press the flower heads under the water with a spoon as they steep, since dried everlastings float and a floating flower barely brews.Botanical Name: Helichrysum arenariumAlso known as: Immortelle, Eternal Flower, Strawflower, Golden Everlasting, Paper Daisy, Curry Plant, Xerochrysum, Yellow Chrysanthemum, Pearly Everlasting.
