A paddle brush that actually earns the counter space. Pete is evo's multi-purpose ionic styling brush - built for smoothing, detangling, and straightening with heat, using anti-static ionic nylon pins that generate negative ions to actively reduce frizz as you work. The soft rubber cushion base absorbs pressure during detangling so you're not dragging, and the FSC-certified wood construction means the brush is as environmentally considered as the rest of the evo range. The tool that makes every product in your routine work harder. Who's It For All hair types, particularly medium to long lengths Anyone who blow-dries regularly, wants to reduce frizz during styling, or needs a reliable brush for daily detangling and smoothing. Key Benefits Ionic nylon pins generate negative ions to actively reduce frizz during styling Anti-static properties leave hair smoother, healthier, and more manageable High-heat resistant pins - safe for use with blow-dryers Ball-tipped pins protect the scalp during styling Natural soft rubber cushion provides gentler detangling with less breakage Paddle shape covers more surface area for faster blow-drying FSC-certified wood from well-managed forests Suitable for all hair types, especially medium to long lengths How It Works Ionic brushes work by releasing negatively charged ions onto the hair during brushing. Frizz and static are caused by positively charged ions in hair that has been rubbed, dried, or humidity-affected. The negative ions from the ionic pins neutralise that charge on contact, reducing static, smoothing the cuticle, and leaving hair with a calmer, shinier, more manageable finish. The rubber cushion base means the pins flex rather than drag, making detangling significantly more comfortable and reducing breakage. How To Use Blow-dry hair until almost dry before using Pete. Brush through the hair in a downward motion from roots to ends while directing airflow from a blow-dryer fitted with a concentrator nozzle. Work section by section for the smoothest result. Why MASC Recommends This A good paddle brush is one of those tools that quietly improves everything. Pete does everything you'd want from a daily driver - it detangles without ripping, it smooths during blow-drying, and the ionic technology makes a genuine, noticeable difference to frizz and static. The FSC-certified wood is consistent with evo's overall sustainability approach. If you're using evo's Lockdown Smoothing Treatment, Pete is the natural companion for the blow-dry step.
