Ochenta por ciento de todas las ventas se realizan solamente por el veinte por ciento de los vendedores. Es sorprendente descubrir que esos vendedores se desempeñan solo un poco mejor que sus colegas en determinadas áreas críticas. Al brillar en estas competencias, puedes ganar dinero más rápido, tener más éxito, y obtener una mayor satisfacción profesional de la que imaginaste posible. En esta compacta y conveniente guía, el extraordinario instructor de ventas Brian Tracy revela como cualquier persona puede tener la ventaja ganadora. Llena de estrategias comprobadas y conocimientos invaluables, este práctico libro te ayudará a llevar tus ventas a nuevas alturas. El lector aprenderá 21 técnicas comprobadas para Establecer metas claras—y alcanzarlas Desarrollar un sentido de urgencia y hacer que cada minuto valga la pena Estar motivado Conocer los productos como la palma de la mano Analizar a la competencia Identificar las ventajas competitivas Desarrollar las estrategias de venta Encontrar y calificar las perspectivas rápidamente Crear buenas relaciones temprano y ganar confianza Entender las tres claves de la persuasión Dominar los elementos de una presentación efectiva Usar el poder de la sugestión Establecer una «megacredibilidad» Vencer las seis objeciones principales Pedir acción Aventajarse en su carrera al dar seguimiento Sales Success Eighty percent of all sales are made by just twenty percent of sales people. What’s surprising to discover is that those top professionals perform only a bit better than their peers in certain critical areas. By excelling in these capabilities, you can earn money faster, have more success, and gain greater career satisfaction than you ever thought possible. In this compact and convenient guide, sales trainer extraordinaire Brian Tracy reveals how anyone can get that winning edge. Packed with proven strategies and priceless insights, this handy little book will help you take your sales game to unprecedented new heights. The reader will learn 21 tried-and-true techniques to: Set clear goals—and achieve them Develop a sense of urgency and make every minute count Stay motivated Know your products inside and out Analyze your competition Identify competitive advantage Develop your sales strategy Find and quickly qualify prospects Create rapport early and build trust Understand the three keys to persuasion Master the elements of an effective presentation Use the power of suggestion Establish “megacredibility” Overcome the six major objections Ask for action Advance your career by following up SPANISH EDITION: Sales Success Eighty percent of all sales are made by just twenty percent of sales people. What’s surprising to discover is that those top professionals perform only a bit better than their peers in certain critical areas. By excelling in these capabilities, you can earn money faster, have more success, and gain greater career satisfaction than you ever thought possible. In this compact and convenient guide, sales trainer extraordinaire Brian Tracy reveals how anyone can get that winning edge. Packed with proven strategies and priceless insights, this handy little book will help you take your sales game to unprecedented new heights.
