Sites like Groupon, LivingSocial, and other deal sites are great for bringing in tons of additional business, but the truth is; these sites aren’t always your best option. In many cases, you’ll actually end up losing money because you’ll have to sharply discount your product and then pay them a percentage of sales on top of that. And it’s not always so easy to even be seen… Many of these sites reserve the right to not accept certain products, and if they don’t like what you’re selling, you won’t even have a chance of ever appearing on their website, much less being able to take advantage of their popularity. In addition, the larger a site is, the stricter their guidelines are – plus, the more competition in terms of how many offers appear in rotation on the website, or are made available to visitor’s. Of course, these sites do have certain benefits (especially if you aren’t aware of your other options). They have large amounts of built-in traffic that can help you reach new buyers, and they are often set up to be very user-friendly, so that you’re able to create your deals within just a few minutes. Fortunately, there is another way that you can use the power of scarcity to create compelling deals and offers that will send visitor’s into a frenzy, desperate to get in on the action before the offer is over.
