Find your right Mascara here NEW 100% VEGAN FORMULA! What it is: A long-lasting lengthening vegan mascara that defines your lashes with rich brown or black color and conditions with clean ingredients. Why we love it: Lengthens, defines, and creates visibly fuller-looking lashes Long-wear, non-flaking formula Easy removal without scrubbing Unique molded rubber mascara brush precisely separates each lash Upgraded formula is now 100% vegan! Enriched with plant-based ingredients like Vitamin E, Cellulose Plant Fiber, and Sunflower Seed Oil to condition and plump lashes Open your eyes to clean beauty and real results. Our award-winning lengthening and defining mascara is now 100% vegan! The long-lasting formula is now powered by plant-based ingredients like Vitamin E, Cellulose Plant Fiber, and Sunflower Seed Oil to nourish and condition lashes from root to tip. The naturally powerful formula creates instantly fuller-looking lashes with natural volume in just one swipe. With its unique molded rubber mascara brush, you can precisely separate and coat each and every lash with rich color for long, lush, and defined eyelashes every time. An Allure Best of Beauty Award Winner! Plant-powered ingredients: Vitamin E: Moisturizes and nourishes lashes Sunflower Seed Oil: Nourishes and hydrates with essential fatty acids Cellulose Plant Fiber: A natural thickening agent that helps volumize lashes Well People products are pregnancy friendly. We formulate without: Phthalates, Parabens, Oxybenzone, Triclosan, Phenols, Retinoids and Hydroquinone We recommend always checking with a doctor before using any products while pregnant or breastfeeding. Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified. We are proud to manufacture products in Fair Trade Certified™ facilities. A Fair TradeCertified™ seal on a product signifies that it was made according to rigorous fair trade standards that promote sustainable livelihoods and safe working conditions for factory employees, protection of the environment and transparent supply chains. Look for the Fair Trade Certified™ seal on your Well People product. All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
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