The Choice of Professionals for the Ultimate in Teeth Whitening. With a formulation rated most effective whitening toothpaste by Canstar Blue and receiving a seal of approval by the Australian Dental Association, Professional Choice was originally developed for actors and models. This premium, fluoride enriched toothpaste offers maximum oral care hygiene. It’s special Extra Strength formulation lightens discolouration and yellowing on tooth enamel which is often caused by food and drinks with strong colouring. A free Pro-Soft Toothbrush is included with the toothpaste, specially designed to be used together to provide a more effective whitening result. How to use Use daily in place of your ordinary toothpaste. Brush thoroughly twice a day. Do not swallow. Do not use this product for children aged 6 and under. Store in a cool place away from heat. Ingredients Calcium Carbonate, Aqua (Water), Glycerin, Sorbitol, Silica, Aroma (Flavour), Sodium Lauryl Sulphate, Carboxymethyl Hydroxyethylcellulose, Chondrus Crispus (Carrageenan), CI 77891 (Titanium Dioxide), Sodium Saccharin, Rosa Canina Fruit Oil, Sodium Monofluorophosphate.