Go bright or go home. This premium whitening formula offers all the same benefits as our professional whitening toothpaste with one special addition: it contains 3X Calprox®, which means triple the whitening power (and triple the compliments) for 9 shades of whitening on average in 30 days. Perfect for those with deep-set stains or anyone wanting a super-white smile. 3X Calprox® for a dramatically whiter smile Whitens teeth 9 shades in 30 days (on average) without sensitivity* (and we've got the studies to back it up!) Fights plaque 10X better than leading plaque-removing toothpastes* (cause plaque is whack) Science shows significantly healthier gum health in 30 days 94% less abrasive than the limit set by the ADA* (on a scale of 0-250, we're a 15) Makes smiles look extra shiny + new (even dentures, veneers, or bonded teeth!) Added boost of fluoride, calcium + phosphates helps build even MORE strength while protecting against cavities (7 oz)
