Paid Ads Management (SEM, PPC & Social Media Ads)
Reach your audience while they are searching on Google, scrolling Facebook and Instagram, or browsing LinkedIn for what their business needs. This covers search engine marketing (S EM), also known as PPC, on Google, and social media ads on Meta and LinkedIn, built and managed on whichever platform, or platforms, to meet your customers where they actually are. Everything here starts with strategy, not a template. Before any account gets built, we take the time to understand what your business is actually trying to achieve, more qualified leads, more online sales, entering a new market, or something else entirely, and we build the whole campaign around that goal. The account structure, the keywords or audiences we choose, the ad copy we write, and what we optimize for every month all come from that strategy. It is built for your specific objectives, not a generic setup we run the same way for every client. This is one ongoing service, not two separate purchases. Each platform has a combined price: a one-time setup fee, then ongoing management at 15% of your monthly ad spend (minimum $500/month) for as long as campaigns run. You are not choosing between "setup" or "management", buying in means both, since a campaign that gets built and left alone quietly wastes money. Your ad spend itself is billed to you directly by the platform, at cost, we never touch it. Google Ads (Search Engine Marketing / SEM): $750 setup + 15% of ad spend monthly Built around your specific goal, whether that is leads, sales, or something else, here is what setup includes: Up to 3 ad groups, so your keywords and ads stay organized by product or service, not lumped together Up to 30 keywords researched for your specific market and cost, plus a negative keyword list to block irrelevant searches Up to 3 responsive search ads: several headline and description options that Google tests automatically to find what performs best Text only, no images or video needed for Search Conversion tracking for form fills, calls, or purchases, not just clicks Meta Ads, Social Media Ads on Facebook and Instagram: $950 setup + 15% of ad spend monthly Up to 3 audiences targeted: people who resemble your best customers ("lookalike"), people grouped by interest, or people retargeted from past visits to your site or page Audiences built from your customer list, site visitor data, or Meta's own targeting options Up to 3 image ads for the Facebook and Instagram feed and stories Copy and finished ad design from photos, logo, or brand assets you provide, or stock imagery if you have none yet Meta Pixel and Conversions API installed, so results are tracked even if a browser blocks it Want video ads instead of, or alongside, image ads? Editing raw footage into a finished video ad takes meaningfully longer than building a static image, so it is priced as an add-on: $250 per video ad, on top of the setup fee above. LinkedIn Ads, Social Media Ads for B2B: $950 setup + 15% of ad spend monthly Up to 3 audiences targeted by job title, industry, or company size Up to 3 ads in LinkedIn's standard format ("Sponsored Content"), which shows up in the feed like a regular post, not a banner Copy and finished ad design from photos, logo, or brand assets you provide, or stock imagery if you have none yet LinkedIn Insight Tag installed, so we can see which ads lead to real inquiries Each platform has its own setup fee, since Google, Meta, and LinkedIn run on different logic (search intent, social scrolling, professional targeting) and need their own structure and creative. Running more than one platform means paying more than one setup fee, and 15% applies to the combined spend across whichever platforms you run. What ongoing management actually does, every month Every adjustment we make ties back to the goal we set at the start, not to chasing clicks for their own sake. If the objective is qualified leads, we optimize toward leads, even if that means spending less on traffic that only produces clicks. Here is what that looks like in practice: At least once a week, we check what is actually working and adjust: how much we are bidding to win a click or a view, and how the budget is split across your campaigns, moving money toward what is converting and away from what is not Whatever is not performing, whether that is a specific keyword, an audience, or an ad, gets paused, and we add new exclusions as we learn what does not work for you Up to 4 new ad variations tested per month (one new headline, image, or line of copy tested against what is already running), so your ads keep improving instead of going stale. A new campaign or audience segment is separate work, quoted on top A monthly report showing how much was spent, how many clicks and conversions came in, what each conversion cost you, your best performing ads or keywords, and what we plan to change next month We recommend at least $1,500 a month in ad spend to gather enough data for meaningful optimization, but what that budget actually buys depends heavily on your industry. In a market where a click costs $1 or $2, $1,500 buys enough clicks in a month to see real patterns. In a market where a click costs $30 or $50, such as legal, insurance, or financial services, the same $1,500 might only buy 30 to 50 clicks, not enough to learn much from. We tell you honestly, based on research into your specific industry's typical costs, whether your budget is enough to work with before you commit to anything. What is not included Ad spend itself. You fund your own ad account directly on each platform, so you always control and own that account and its history. Landing page design or conversion rate optimization. We can point traffic at a great landing page, building one is covered by our website services. New photography or video production. We design and build your ads from photos, video clips, or brand assets you already have (or stock imagery if you have none yet); shooting new footage or a professional photo session is a separate project, quoted if your campaigns need it. Display and banner retargeting. A different campaign type from Search or Social, available as an add-on below, or as its own Retargeted Banner Ads service. Platforms beyond Google, Meta, and LinkedIn, such as TikTok Ads, available as an additional platform, quoted separately. New campaigns or audience segments beyond what is scoped at setup, such as expanding into a new product line or market, quoted as additional setup work. Retargeting banners, add directly to this order Want to also bring back people who visit your site but do not convert? Retargeting banners show up on other websites and apps your past visitors browse afterward, not inside Google search results or social feeds, so they run on a separate network and are priced on their own: $750 setup, then 15% of that ad spend monthly ($500/month minimum), on top of whichever platforms you choose above. Add it right alongside your selection, no need to place a separate order. If retargeting is all you need, it also works as its own Retargeted Banner Ads service. What we need from you Admin access to your ad accounts on the platforms you choose, or we help you set them up Photos, video clips, or product images to build your ad creative from, plus your logo and brand colors. If you have none yet, we can start with stock imagery. Access to install a small piece of tracking code on your website (specific to whichever platform you choose), or an intro to whoever manages your site One contact for budget approvals and questions Frequently Asked Questions Why might my numbers look different from another business? Cost per click varies enormously by industry. A local service business might pay $1-2 per click; a law firm or insurance business can pay $30-50 for the same single click. That difference changes which keywords make sense, how much budget you actually need, and how fast we can learn what works. The setup fee and management percentage stay the same, but the strategy underneath is built around your specific market, not a generic template. Do you create the ad images and videos, or do I need to provide them? We design and build the finished ad, copy and all, but we work from photos, video clips, or brand assets you provide. We do not shoot new footage or run a photo session, that is a separate, quoted project. If you have nothing usable yet, we can start with stock imagery so setup is not held up. Can I just buy the setup and manage it myself afterward? You can, though most clients do not, since ongoing optimization is where most of the value comes from. If you want to take it over yourself after setup, tell us and we will hand it over with clear documentation. Why 15% and what if my ad spend is small? The percentage ties our fee to the size of the job rather than a number we picked in advance. The $500/month minimum exists so very small budgets are not left under-resourced. If your spend is well below $1,500/month, we will tell you honestly whether it is enough to optimize meaningfully yet. Can I combine this with other Liquisite services? Yes. Paid ads pair naturally with our analytics dashboard, so you see campaign performance alongside your website and email data in one place, and our Done For You plans can run paid ads as part of a broader engagement.
