Gather market intelligence. Gain relevant feedback across your marketing, service, and sales campaigns with reporting tied to your social accounts from the office or on our mobile app. Create topic profiles. Watch for fresh topics and trends from convenient customizable dashboards — so your marketing activities are relevant. Learn from real discussions. Drill down to the post level and catch every comment. Listen for mentions of your brand across all networks — and use these insights to drive your marketing strategies. Tune into customer sentiment. Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition. We present the best practices for B2B Marketers and how to leverage Marketing Cloud and Sales cloud in automating advertising on Facebook. B2B Marketers can expect Acquisition, Consideration, Retention techniques with long sales cycles and ultimately how to optimize B2B media spend based on the ultimate B2B metric… Closed Deals. If you are a Sales Cloud Customer with lead Ads active or ready to become active, this session is for you.
