Far Niente

Sunny Road Verified independent store

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Created a multi-faceted strategy that streamlined mega-menu, revised brand positioning, optimized conversion on key landing pages. The Problem Far Niente is an established winery o ffering some of the world's most premium wine. The brand is known for their captivating content and driving loyal customers through their wine club memberships. However, there was an opportunity to connect commerce with content and to better capitalize on the dichotomy between driving ecommerce and utilizing the website to drive traffic to the vineyards themselves. Far Niente’s goal was to forge ahead in the winery space by optimizing their ecommerce experience with the goal of continuing to hero their namesake brand, Far Niente, while also creating a store that amplifies the uniqueness and value proposition of each of their additional five brands under their family of wines. Far Niente wanted to further establish their website as both an ecommerce channel and a vehicle to captivate the audience with ample content to entice visiting the vineyards. Show more