Every other brush cleaner smells like a hospital. This one smells like toffee caramel. That sounds like a small thing until you're holding a brush ten centimetres from someone's face. Solvent fumes at close range are miserable for you and worse for the person in the chair. This is the one you can use mid-application without anyone flinching. Why artists keep it in the kit No water. No rinsing. No waiting for bristles to dry before the next shade. Spray, swirl, wipe, keep working · the brush is ready in about ten seconds. That's the whole point of it. It isn't a replacement for a proper weekly wash · it's the thing that gets you from a deep shadow to a highlight on the same eye, or from one client to the next without breaking your rhythm. Witch hazel keeps it from being harsh on bristles, so daily use doesn't leave your good brushes brittle. Alcohol-based, so it cleans and freshens between uses. It dries clean and leaves nothing behind. How to use it Spray onto a tissue or a clean cloth. Swirl the bristles in circles for about ten seconds. Repeat on a fresh section of tissue if the brush was heavily loaded. Reshape and go. Use in a well-ventilated space, away from heat or flame. Bristles only. Once a week Pair it with a proper deep wash. Fast Dry is for speed; a full shampoo is for the build-up at the base of the ferrule that nothing else reaches. The details 125 mL · Isopropyl alcohol, distilled water, aromatherapy oils. Made in New Zealand by us. 100% vegan, cruelty free, never tested on animals. Store somewhere cool and dark. Currently available in New Zealand only.