Fathead

Sunny Road Verified independent store

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Migrated legacy ecommerce system onto Shopify Plus, modernized digital infrastructure, ecommerce platforms, and IT data migration. Implemented new Business Intelligence tools to al low for improved marketing attribution and product performance metrics. The Problem Fathead’s In-House Marketing and eCommerce platforms caused technical, efficiency, and financial debt that made product creation, business analytics, and attribution a costly and immensely difficult task to maintain and improve. An unprofitable business for 13 years, Fathead needed to make drastic changes across all business functions to ensure it could continue operations Show more