*** eBook PD Download *** This industry-leading textbook covers all aspects relating to the operation, marketing, and management of fixed-base operators (FBOs). Author Dr. C. Daniel Prather, an experienced aviation industry professional educator, presents key considerations for FBO managers and prepares university-level students for this competitive business field. This text begins by covering the history of general aviation and the scope of the current industry and then examines all elements of FBO operations, including line service, aircraft maintenance, flight operations, aircraft sales, aircraft charter, customer service, and more. A focus on marketing an FBO explores the role of marketing, sales and promotion, marketing research, and transportation needs assessment. As a management resource, this book examines methods of acquiring a business aircraft, management functions and organization, risk management, financial planning, and human resources as well as presents current and future challenges confronting FBOs. Each chapter contains resources to aid readers’ learning, including definitions of key terms, review questions, and real-world scenarios to help students apply their learning to challenges encountered by FBOs. Entrepreneurs establishing an FBO will find practical discussions of FBO services to consider, safe line service practices, proper legal structures, marketing plans, risk management, and more. C. Daniel Prather currently serves as airport manager of Riverside Municipal Airport, professor of aviation science at California Baptist University, and president of DPrather Aviation Solutions and PDPCredit.com. He is an active educator, researcher, trainer, and industry consultant with expertise in airport management and collegiate aviation. Prather is an Accredited Airport Executive, Certified Aviation Manager, instrument-rated private pilot, and remote pilot with sUAS rating. ISBN: 9781644252321 Some Notes About eBooks: ASA eBooks are for one person's use and can be downloaded on up to three devices total using ASA's Library App. Order when you need it! Carrying inventory of this item is optional. If your customer asks for it, you can order and take delivery of the product immediately! If you have any questions about eBooks, please call us. We will be happy to answer any questions you have. Once the eBook is ordered and delivered, ASA offers no return policy. Once the code leaves our facility, ASA can no longer control it or tell if copies have been made. Therefore, ASA has issued this no returns policy and we must follow suit. Please verify your quantities before shipping. Redemption Instructions: 1. Use the link https://asa2fly.com/redeem/. If you already have an ASA account, skip to step 2. If you do not have an account, the ASA website will prompt you to create an account, then will redirect you back to the code redemption screen. If you are not redirected, click the “Redeem” button on the top right of the screen. 2. Enter the code you were given in the space provided and continue through the checkout process. This is necessary to attach the eBook to your account and it incurs no additional costs. 3. Once the eBook has been purchased into your ASA account, you will need to access it through the ASA Library. Here is how to set that up: Use the link library.asa2fly.com and click “Recover/Setup Password”. Using your ASA account email, follow the instructions to create your ASA Library password (you are encouraged to use the same password as your main ASA account). Even though you may see language in the recovery email stating “reset password” you are actually creating a new password for the ASA Library section of ASA’s website. 4. After your ASA Library login is operational, you can access your eBooks through any device via the ASA Library app (downloaded from any device app store) or through library.asa2fly.com . For technical questions, please contact ASA at [email protected] or call 425.235.1500.
