Mikey Moran had only a single advantage when he started his hair and beauty business: his idea was different from anything he'd seen in the industry. Seven years later, Mikey has expanded his original idea into ten different brands, five retail locations, and one partnership with global e-commerce giant Shopify. Now Mikey wants to share what he's learned so burgeoning entrepreneurs have a bigger advantage than he had. In Fearless Beauty, Mikey provides you with a roadmap to achieve success easier, faster, and more efficiently than you ever thought possible. He shows you how to think like an entrepreneur by introducing you to practical theories that should guide every decision, then presents a step-by-step plan for taking action and getting started. You'll learn core marketing techniques that yield the biggest impact, how to select the best web platform for your business, and why consistency--or a lack of it--can make or break you. No matter your industry or where you are in the process of becoming an entrepreneur, you'll gain insightful strategies for maximizing returns and enjoying every step in the journey of your business. Editorial Reviews Review "Fearless Beauty gives you the roadmap to success in the hair industry. Mikey has helped thousands in the industry and has proven strategies for an entrepreneur to win! He created a business that changes looks by what's on the head; he created this book to change lives by putting in the head what he wishes he knew starting out." --James Bronner, Bronner Bros. International Beauty Show"Mikey is a rarity in this industry. He has a genuine desire to help other entrepreneurs: one of the first things he did was offer to help grow my businesses, even if we did not end up collaborating together. I've witnessed men and women approach him to rave about how much his strategies have improved their livelihood. Fearless Beauty will serve as an amazing blueprint for success in the hair industry." --Angela Yee, The Breakfast Club radio show"Fearless Beauty is easy-to-read, informative, and helpful information for entrepreneurs. Whether you're new or already an entrepreneur, you'll find many of Moran's quotes and ideas to be very useful. Peace, love, and happiness."--John Paul DeJoria, Co-Founder, John Paul Mitchell Systems, Patrón Spirits Company, ROKiT, John Paul Pet"I've had the honor and privilege to watch Mikey build his hair business from nearly the beginning. I was a speaker at his very first hair conference in 2014, and from there I've watched the 'blueprint' being created right before my eyes. Fearless Beauty is the hair business blueprint--not just in word, but because it is written from Mikey's real-life experiences building, growing, and scaling the business from nothing to super successful." --Kendall Ficklin, Grindation CEO "The author brings a wealth of hard-won experience to the subject from his own business successes and failures, and he deftly conveys it to readers. His prose is lucid, straightforward, and replete with aphoristic distillations of wisdom. The result is a lively and judicious how-to that will give readers a superb introduction to the rigors of the marketplace." -- Kirkus Reviews "Mikey Moran wasn't a typical beauty business entrepreneur. His visionary approach to launching a beauty brand seemed radical. Yet like so many radical ideas, it worked brilliantly. This success catapulted the serial founder into global recognition and encouraged him to advise other innovators on everything from inner resilience to consumer responsiveness. Though Fearless Beauty concentrates on giving industry tips for sprouting beauty-related organizations, its core principles apply across all sectors." --Entrepreneur
