Southwest Flavor | Taco & Fajita Seasoning | Gluten-Free | Keto-Friendly | All-Natural Bring the Fiesta to Your Table Lane’s BBQ Fiesta Rub is your go-to blend for all things Tex-Mex. Packed with chili, cumin, garlic, paprika, and a hint of lime, it delivers smoky Southwest flavor with just the right kick—without fillers, MSG, or junk. How It Tastes: Think warm chili heat balanced with garlic and citrus brightness. Not overpowering, just bold enough to make tacos, fajitas, and grilled veggies shine. Ideas for How to Use It: Taco Meat: Add 1–2 tbsp per lb of ground beef, turkey, or chicken. Fajitas: Coat sliced chicken or steak before searing for sizzling flavor. Shrimp & Seafood: Sprinkle generously before grilling or pan-frying. Veggies & Soups: Toss on roasted corn, black beans, or stir into chili for a smoky depth. Clean & Versatile: Fiesta Rub is gluten-free, keto-friendly, and all-natural—so you can season freely and keep it wholesome. Media: