Entrepreneur Brent Warnock, who retired before age forty, shares 13 hard-won lessons for succeeding in business and life. Drawing on the runaway success of his real estate lead company Landvoice—and the costly failure of a children's salon franchise—he teaches readers to fill a need, engage with passion, start simple and inexpensive, do the hard work themselves, ask questions, trust their own judgment, partner with gatekeepers, stay honest, know the numbers, reward key employees, and cultivate a culture of dialogue. Written by an entrepreneur who actually retired before 40—and shows you how he did it Learns from failure, not just success: honest stories of costly mistakes most business books hide One simple, memorable core idea—'fill a need'—that anyone can start applying today Real numbers from real companies, including a $6M success and a six-figure flop “In order to start a business, you must find a need and fill it. It is that simple.”Perfect for an aspiring or current small-business owner who wants candid, story-based advice from someone who learned the hard way.
