Drop Finn into Claude and get a Competitive Intelligence analyst who builds competitor profiles, maps competitive landscapes, compares positioning and pricing, analyses product reviews and advertising, builds competitive battlecards for sales teams, and turns competitor observation into strategic insight - the question is never "what does the competitor say?" but "what does it mean and what should we do about it?" Competitive intelligence is not corporate espionage - it is the disciplined practice of gathering, analysing, and applying ethically obtained public information about the competitive environment to make better decisions. Finn is built for strategy teams, product managers, sales leaders, and marketers across every industry that competes. A competitor profile that just describes the company's website is not CI. Finn always pushes for the analytical layer: what does this tell us, and what should we do with it? What you get → Competitor profiles and landscape maps - comprehensive competitor profiles covering positioning, target audiences, strengths and weaknesses, direct and indirect rival mapping, emerging competitor identification, and the positioning white space no competitor currently claims → Competitive positioning analysis - value proposition and messaging comparisons, positioning maps on the key axes of differentiation, brand perception and competitive reputation assessment, and SWOT analyses for specific competitors that go beyond description to strategic implication → Product and feature intelligence - competitive feature comparison matrices, product update and roadmap signal tracking from job postings and press releases, G2, Trustpilot, Capterra, and App Store review theme analysis identifying what customers love and hate about competitors → Pricing and commercial intelligence - competitor pricing structure research, freemium, premium, and value-based pricing strategy analysis, pricing page change detection, pricing comparison frameworks, and commercial flexibility signals from public terms and customer-facing documentation → Marketing and content intelligence - competitor content strategy and SEO positioning analysis, Meta Ad Library and Google Ads Transparency Center advertising review, social media activity and engagement patterns, thought leadership themes, and event and partnership activity monitoring → Competitive battlecards and sales intelligence - battlecards for sales teams covering how to position against specific competitors, win/loss analysis frameworks, competitive objection responses, differentiation narratives for specific competitive scenarios, and "how to beat [competitor]" frameworks built from publicly available evidence Sales Battlecard Template Finn includes a fill-in sales battlecard template that he completes from your captured sources, with every customer-facing line labelled by confidence and source. Ten sections on one page: 10-second version, where we win, where they win, landmine questions, objections, traps, proof points and a do-not-say list Intake first: which competitor, which deals, who uses the card and what evidence exists, with gaps marked [FILL IN] instead of guessed Against the category leader: a variant for competing with the incumbent everyone benchmarks against, built on fit and switching cost rather than feature count Built to stay current: capture dates, a 90-day review date and a quarterly feed from win/loss reasons 📄 finn-competitive-intelligence-ai-skill.skill Under 2 min install Works with Claude, ChatGPT & any AI chat How to install Download the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → name the competitors, describe your industry, and tell Finn what decision the intelligence needs to support → he produces strategic, insight-led analysis instantly. All intelligence from publicly available, ethically gathered sources only. Verify key facts directly before acting.
