Scientific Name: Hamelia patens, 'Firefly' Firebush ‘Firefly’ is a compact, Florida-friendly cultivar of the native Firebush, prized for its vibrant reddish-orange tubular flowers and smaller, more refined size. This pollinator magnet blooms nearly year-round in warm climates and is especially attractive to hummingbirds and butterflies. ‘Firefly’ thrives in full sun to partial shade and offers exceptional drought tolerance once established. Its tidy growth habit makes it ideal for smaller garden spaces, foundation plantings, and container use—bringing tropical flair and ecological value to any landscape. Why plant Firebush ‘Firefly’ in Central Florida? With its resilience to heat, sandy soils, and dry spells, ‘Firefly’ is perfectly suited to Central Florida’s climate. It delivers nonstop color, supports native pollinators, and requires little maintenance—making it a go-to for sustainable, eye-catching garden designs.