ROSE FIRMING SERUM The ultimate anti-aging serum has arrived! πΉ Regenerative Firming Serum Firm. Hydrate. Restore. This rose-scented, skin-plumping serum is your go-to for graceful renewal. Crafted to help improve firmness and elasticity over time, it delivers both instant hydration and long-term skin support. Lightweight and luxurious, this silky formula features powerful actives and gentle botanical extracts to help your skin feel lifted, dewy, and softly revitalised. β¨ Key Benefits Firms and tightens the appearance of skin over time Deeply hydrates and supports long-lasting moisture Smooths texture and leaves skin feeling fresh, not heavy Soft rose aroma makes every use a calming ritual Hero Ingredients Sodium HyaluronateA smaller-molecule version of hyaluronic acid that penetrates deeper to boost hydration, plump fine lines, and improve elasticity. Helps skin retain moisture throughout the day. Polysorbate 20A gentle emulsifier that helps evenly deliver active ingredients across the skin, leaving a smooth, even finish without heaviness or greasiness. Rhododendron Ferrugineum ExtractA rare alpine plant extract known for its skin-conditioning and anti-aging properties. Helps support the skin barrier, improve resilience, and reduce signs of fatigue or dullness. Isomalt & LecithinThese two ingredients help support skin structure and moisture retention while smoothing texture. They aid in ingredient delivery and barrier reinforcement. Vitamin E (via Tocopherol)A powerful antioxidant that helps soothe inflammation, protect against environmental stress, and support skin recovery. Phenoxyethanol & EthylhexylglycerinA clean, safe preservation system to keep your formula stable and fresh. Parfum (Rose Essential Fragrance)A soft, delicate rose scent that transforms your daily skincare into a sensory ritual. How to Use: Apply 1β2 pumps to freshly cleansed skin morning and/or night. Massage gently in upward strokes until fully absorbed. Follow with your moisturizer or night oil for added nourishment. β¨ For skin that feels held, hydrated, and lifted β this is your glow support serum. Obey your firmness. Obey your glow. Please note: this bottle was previously Pink Ingredients: Water, Sodium Hyaluronate, Polysorbate 20, Rhododendron Ferrugineum Extract, Phenoxyethanol, Ethylhexylglycerin, Isomalt, Lecithin, Parfum.