Cowboy Logic: “The secret to getting ahead is getting started.” First Step Tanzania Coffee is a reminder that it’s not about having everything figured out from the start—it’s about having the courage to begin. This coffee is for the ones who don’t wait for perfect conditions but create their own momentum. Each sip fuels the belief that greatness doesn’t come from waiting—it comes from moving forward, one step at a time. And with First Step Coffee, that first step is all you need to get started. Available in 12 oz Ground and Whole Bean TASTE PROFILE: Bright Acidity, Rounded Body, Fruity, Cranberry, Lemon/Lime ROAST: Medium/Light ORIGIN: Tanzania REGION: Mount Kilimanjaro ALTITUDE: 3,934 ft - 6,562 ft PROCESS: Fully Washed DETAILS: Grown on the Kilimanjaro plantation Estate, the uniquely fertile area in the region surrounding Mount Kilimanjaro is among the best in the world for the cultivation of Arabica. The entire plantation was planted with 1 million new coffee trees between 2000 and 2005. Every single coffee tree is connected to a drip irrigation system, which ensures an adequate water supply at all times. A central wet mill replaces the previously 8 decentralized processing plants and guarantees consistently high-quality standards, while simultaneously reducing water consumption for the "fully washed" processing.
