Strong Hold. Matte Finish. Big Volume. Firsthand Clay Pomade delivers exceptional hold and structure while maintaining a natural matte finish. A "no-limits" styler. "The best hair clay." - GQ. Formulated with kaolin clay and nourishing plant oils, this best-selling styling clay adds volume and definition to shorter hairstyles while keeping hair healthy and hydrated. Perfect for bold, textured styles that need reliable all-day hold. What It Does Strong Hold - Keeps styles in place throughout the day Matte Finish - Creates natural-looking texture without shine Adds Volume - Clay and waxes provide lift and structure Water-Based Formula - Rinses out easily without buildup Scent Profile Citrusy, herbal, and floral with light woodsy notes and a fresh finish. Notes of bergamot, lavender, juniper, wormwood, and palo santo. Key Ingredients Kaolin Clay - Provides hold and volume while improving elasticity Argan Oil Strengthens and nourishes hair Aloe Vera - Hydrates hair and soothes the scalp Vitamin E - Supports healthy hair and scalp. How to Use Emulsify a dime-sized amount in your hands. Work through damp or dry hair and style as desired. Air dry or blow dry for additional volume. Packaging Jar made from 100% recycled plastic and recyclable curbside Box made from FSC-certified paper
