No mint. No flavour. Nothing to react to. For anyone who's spent years putting up with toothpaste. Why Peg Paste?Your enamel is 97% hydroxyapatite. Peg Paste is made with that same mineral. It doesn't just clean the surface; it puts mineral back into the surface daily wear strips away. Backed by clinical studiesIn human research, hydroxyapatite matched fluoride for caries prevention over an 18-month randomised trial in adults,¹ remineralised enamel in a 2024 meta-analysis,² and reduced dentine sensitivity in a 2023 meta-analysis.³ Micro-hydroxyapatite, not nano. Around one micron, over 90% under 2.5: a tightly specified grade of the same mineral your enamel is made of. ✓ No fluoride, sulphates, parabens, synthetic sweeteners or artificial colours✓ Under 15 ingredients, all with purpose✓ Formula reviewed by Dr Cate Gerber, our Chief Dental Officer✓ Australian made and owned. Vegan, Halal certified, Family owned✓ Micro-hydroxyapatite sourced from Portugal, ISO 9001:2015 certified For the people the mint aisle forgotEvery toothpaste on the shelf assumes you want mint. For a lot of people that assumption is the problem. Some mouths sting. Some children refuse point blank. Some find strong flavours overwhelming rather than refreshing. And some just never liked it and quietly gave up saying so. Flavour Free is the answer to all of it. No mint, no flavouring, no synthetic sweetener, no artificial colour. Just the micro-hydroxyapatite, the same as every other formula we make. Brushing shouldn't be something you brace for. The ritualMorning and evening → Flavour FreeTwo minutes, twice daily, alongside flossing. At night, spit, don't rinse: hours of contact instead of minutes. Suitable for all ages What's insideFlavour Free · Tube: No mint. No flavour. Smooth texture, no grit, and the same micro-hydroxyapatite as everything else we make. The plainest thing we sell, and for some people the only one that works.
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