For finished styles that need to last all day without feeling stiff or crunchy. The flexible hold hairspray that moves with you. When you've created the perfect style, it deserves a hold that protects it without freezing it in place. This flexible hairspray locks in your look while keeping hair soft, brushable, and completely touchable. No crunch. No flakes. Just confidence that lasts as long as you do. Why it belongs in your styling ritual Flexible hold that adapts to movement Humidity-proof protection against frizz and falling Boosts shine for a polished finish Flake-free, lightweight, never sticky Brushable hold — run your fingers through anytime Flexible hold that bends and moves with your style Humidity-proof protection that fights frizz and fall A shine boost for a polished, finished look Flake-free and lightweight, never sticky or stiff Brushable hold, so you can run your fingers through anytime Perfect for: all hair types and styles, and a favorite for anyone who wants long-lasting hold without stiffness. The difference: most hairsprays leave you with helmet hair or no hold at all. This one delivers intelligent style memory. Hair remembers its shape and bounces back, even after you run your fingers through it.