Florence and the Machine release their hugely-anticipated new album High As Hope on Virgin EMI. Lead single Hunger is a startling introduction to the fourth Florence and the Machine album, High As Hope, which ventures into new territory as much as it reaches back to one’s roots. Florence started writing the record (which is also the first she has officially co-produced) in solitude in South London, routlinely cycling to her studio in Peckham every day to, as she puts it, “bang on the wall with sticks”. She took the songs to Los Angeles with her friend and co-producer Emile Haynie, opening them up along the way for collaboration with the likes of Kamasi Washington, Sampha, Tobias Jesso Jr, Kelsey Lu and Jamie xx. Florence mixed the record in New York, where the daily, reassuring view of that iconic skyline – often in stark contrast to the chaos of the wider world - gave the album its upbeat title. What’s emerged - High As Hope - is the sound of an artist who appears more certain than ever of herself. Florence writes now about her teens and twenties with a renewed, more mature perspective: of growing up in South London, of family, relationships and art itself. For perhaps the first time, High As Hope is a record that is as intimate as it is epic, with the more restrained sound - relatively speaking; Florence knows herself well enough now to declare “I’m never going to be minimal” - mirroring this sense that happiness doesn’t always have to be big and dramatic: it can often be found in the mundane, in the everyday things that aren’t always celebrated in songs. “There’s a lot of love in this record, loneliness too, but a lot of love.” An album that mixes high and low – from a tribute to Patti Smith one minute to being ghosted over text by a date the next – High As Hope is made up, says Florence, “of joy and fury”…but with the joy arguably winning out, in the end. “It’s always a work in progress, and I definitely don’t have everything figured out. But this feels like quite a pure expression of who I am now, as an artist, and an honest one. I’m just more comfortable with who I am.” And that is the beginning of a far longer journey of Florence Welch. CD - Jewel Case with 16 Page Booklet. LP - Heavyweight Black Vinyl in a Spined Sleeve with Printed Inner, 12 Page Booklet and Download.
