Dentist-designed and formulated around Hydroxyapatite (HAp) — the mineral that makes up 97% of tooth enamel. Dimples Fluoride-Free Mint Toothpaste uses hydroxyapatite as its hero ingredient to remineralise and rebuild enamel naturally, without fluoride. Fluoride-free, SLS-free, paraben-free, and free from artificial flavours. Suitable for the whole family. The 75ml tube is designed to last one person 6–8 weeks when brushing twice daily with a pea-sized amount. Plastic-free packaging — made from renewable bioplastic derived from sugar cane. Dimples was founded by a practising UK dentist who noticed a lack of genuinely effective fluoride-free options for patients. All formulas are dentist-designed and vegan-certified. Cruelty-free. Packaging is fully renewable and recyclable. Made in the EU. Directions for use: Apply a pea-sized amount to a toothbrush. Brush for 2 minutes, once in the morning and once before bed. Spit out after brushing. Suitable for adults and children over 6 years. If sensitivity persists, consult your dentist. Ingredients: Glycerin, Aqua, Hydrated Silica, Hydroxyapatite, Glycolipids, Xylitol, Cellulose Gum, Stevia Rebaudiana Leaf/Stem Powder, Mentha Arvensis Leaf Oil, Menthol, Mentha Piperita Oil. FAQs What is Hydroxyapatite and how does it work?Hydroxyapatite (HAp) is the primary mineral component of tooth enamel and dentine, making up approximately 97% of enamel by weight. When used in toothpaste, it deposits directly onto the tooth surface, filling micro-fissures and remineralising weakened enamel. Unlike fluoride, which works by converting hydroxyapatite to fluorapatite, HAp works by directly replenishing the enamel's own mineral — it is literally giving your teeth back what they are made from. Is hydroxyapatite as effective as fluoride?A growing body of clinical research suggests that hydroxyapatite is comparable to fluoride in preventing enamel demineralisation and reducing sensitivity. It is the preferred alternative recommended for those who wish to avoid fluoride while maintaining an active remineralising toothpaste. Why is there no SLS in this toothpaste?Sodium Lauryl Sulphate (SLS) is the foaming agent used in most conventional toothpastes. Some research associates SLS with mouth ulcers and irritation of the oral mucosa. Dimples is SLS-free, making it a gentler option for those with sensitive mouths. Is the packaging really plastic-free?Yes — the tube is made from bioplastic derived from sugar cane and the outer packaging is paper or cardboard. Both are renewable and recyclable. Is this suitable for children?Suitable for adults and children over 6 years of age. Always supervise children while brushing.
