Effortless fragrance for the spaces you move through every day. The FLWR Purple Reign Reed Diffuser by The Aromatherapy Co releases freshly cut rose, ripe dewberry and peach, settled on a base of vetiver and powdery musk. Soft and romantic, it works quietly in the background, no flame required, and sits in the FLWR range's pretty pastel glass. Made in New Zealand, vegan and cruelty-free, the 90ml diffuser lasts around one to two months and is refillable, so you can keep the glass vessel and top it up rather than replacing it. It is an easy way to give an entryway, bathroom or bedroom a soft, fruity-floral signature. How long does it last? Approximately one to two months, depending on warmth and airflow. The fragrance blooms fully within about 48 hours of setting up the reeds. How do I set it up? Carefully remove the protective plug by twisting upward slowly, then insert the reed sticks. Rotate the sticks regularly to refresh the throw of the scent. It pairs beautifully with the matching Purple Reign candle for layered fragrance, and with the Purple Reign hand cream for a coordinated ritual. Explore the rest of the FLWR collection within the Aromatherapy Co range. It makes a pretty gift, especially for someone moving into a new home or anyone who loves a fresh, fruity, floral scent. Why You'll Love It Fresh fruity-floral fragrance of rose, dewberry, peach and powdery musk Flame-free, set-and-forget home fragrance Lasts approximately one to two months Refillable, so you keep the vessel and reduce waste Made in New Zealand, vegan and cruelty-free Pretty pastel glass, ideal for entryways, bathrooms and bedrooms Product Details Brand: The Aromatherapy Co (FLWR range) Size: 90ml Diffusion time: approximately 1 to 2 months Format: reed diffuser, refillable Scent: Purple Reign, sunkissed berries Olfactive family: Fruity Floral Top notes: Dewberry, Apple, Buchu, Orange Heart notes: Dewberry, Jasmine, Muguet, Rose Base notes: Musk, Vetiver, Peach Ingredients: diffuser fluid and fragrance. Vegan and cruelty-free Made in New Zealand Setup: remove the protective plug by twisting upward slowly, then insert the reeds. Fragrance blooms within approx 48 hours Getting the Most From It Place the diffuser on a coaster or non-marking surface, since the fluid can damage paint and wood, and wipe any drips from the reeds. Set the reeds and give it about 48 hours to bloom to full strength. Rotate the reeds regularly to refresh the throw, using fewer reeds for a subtle scent and more for a fuller one. For the longest, strongest life, keep it away from air conditioning, open windows, draughts, doorways and direct sunlight, and consider more than one diffuser for a large room. When the oil runs low, refill the vessel rather than replacing it. In short The FLWR Purple Reign Reed Diffuser by The Aromatherapy Co is a 90ml, NZ-made reed diffuser that lasts around one to two months and fills a room with a fresh fruity-floral blend of rose, dewberry, peach and powdery musk. Flame-free and refillable, it suits entryways, bathrooms and bedrooms, layers with the matching candle and makes a pretty gift.