FOCUS — Deep Work Trigger

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Your brain has an off switch. You've been ignoring it. FOCUS is a functional nasal inhaler that activates your nervous system in under 5 seconds. No caffeine. No pills. No bullsh*t . For when you need to actually get sh*t done. How it works Twist the cap. Inhale slowly. Your nervous system responds in under 5 seconds — cold clarity, brain online. FOCUS uses a triple-mechanism approach: TRPM8 activation via ~25% total menthol — immediate alertness, AChE inhibitor, nicotinic receptor agonist 1,8-cineole ~23% — cognitive performance correlated with blood levels (Oxford 2013, PMC3736918) TRPV3 via natural borneol 10% — warm sensation that SENSITISES with repetition (+18–22% response with every use) creating a positive addiction loop The borneol also opens the blood-brain barrier, amplifying cerebral delivery of every other compound. This is the mechanism YADOM uses — we made it functional. The Science — simplified The nose is not just for breathing. It's a direct highway to your brain. When you inhale FOCUS, molecules like menthol and borneol activate receptors TRPM8 and TRPV3 — triggering your nervous system within seconds. No bloodstream needed. No digestion lag. Formulation V4.0 Peppermint ct. menthol 30% — TRPM8 driver, AChE inhibitor L-Menthol crystals (≥99% natural) 10% — menthol total ~25%, YADOM-level intensity Rosemary ct. cineole 27% — cognitive performance, alertness Eucalyptus radiata 12% — additional cineole, airway opening Natural borneol 10% — TRPV3 sensitising + BBB opener Bergamot FCF 8% — mood lift, cognitive opening Boswellia carterii 3% — Sniff signature, stabiliser 100% natural essential oil blend. No synthetic fragrance. No propellant. No nicotine. No caffeine. 30-Day Guarantee If it doesn't hit in 5 seconds, we'll take it back. 30-day full refund. No questions. No forms. Just tell us it didn't work. (Spoiler: nobody asks.) Show more