A World First: NAD and Rooibos. Have you ever wished there was a way you could feel younger, or slow down your ageing process? Now you don’t have to wish for your time machine or wish your next birthday could be skipped – scientists may have discovered a way for you to age healthier. The key to healthier ageing lies in an extraordinary naturally occurring coenzyme, or helper molecule, called Nicotinamide Adenine Dinucleotide or NAD. What is NAD? NAD is an essential coenzyme that is found in every living cell in our body. It ensures that our cells function effectively It is a crucial element for the reactions in your cells that keep you alive It plays a vital role in energy metabolism and maintaining proper cell functioning – particularly the functioning of our mitochondria, the power plants in our cells that turn our food and oxygen into energy To understand what NAD does, think of it as a waiter that picks up an electron from one table and drops it off at another. The simple act of shuffling electrons around helps your enzymes work, and those enzymes activate microscopic chemical reactions in your cells that keep them healthy and keep your whole body working. Why is NAD so important? Our cellular health depends on NAD. Without it, cells cannot function. It is an essential coenzyme to the human brain, blood and muscle health. It is also responsible for many cellular functions in our body and also contributes to greater longevity.
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