Soft Launch is a romantic, muted rose with warm undertones and a soft-focus finish. It’s one of those shades that instantly looks polished without ever feeling overdone. This medium-coverage liquid lipstick smooths onto the lips evenly, drying down comfortably while still looking natural and fresh. The colour sits right in that sweet spot between pink and nude, making it incredibly wearable for everyday — yet elevated enough for a wedding day. Soft Launch is especially beautiful on brides who want their lips to feel timeless, feminine, and effortless. It pairs seamlessly with soft glam eyes, flushed cheeks, and both classic and modern bridal looks. Why you’ll love it: Medium coverage with a smooth, flattering finish Soft rose-nude tone that complements a wide range of skin tones Comfortable wear that looks natural in person and on camera A go-to choice for brides, bridesmaids, and “your lips but better” lovers If you want a shade that feels like the beginning of something special — this is it. This high-coverage liquid lipstick provides beautiful long-lasting color. The creamy texture becomes a silky, lightweight stain after wearing. Its lightweight liquid texture increases the intensity of your makeup for matte and satin, long lasting finish. The Vitamin E infusion creates lips that feel soft, moisturized and comfortable. All of our products are: Made in Canada, Cruelty-Free, Paraben-Free, Gluten-Free and Leaping Bunny Certified. Why it is different: This moisturizing creamy formula is infused with essential fatty acids and Antioxidants to moisturize the lips on deeper level and help protect the skin from environmental stressors resulting in a plumper, younger looking-appearance. √ Avocado Oil deeply penetrate in the skin and provides comfort and nutrition to lips. √ Grape Seed Oil is full of antioxidants, vitamin E and linoleic acid which soothes, nourishes and repairs the skin. Vitamin E keeps the skin firm and smooth. √ Jojoba Oil form a barrier that effectively locks the moisture in and keeps the lips soft and supple. √ Sweet Almond Oil prevent chapped lips by rejuvenating dead cells and leave the lips moisturized. √ Vitamin E Powerful Antioxidant, Help nourish and protect skin from damage caused by free radicals Application: Apply directly to lips. Start in the center of lips and smooth outwards toward corners of mouth. Ingredients: Isododecane, Octyldodecanol, Polymethylsilsesquioxane, C24-28 Alkyldimethylsiloxy Trimethylsiloxysilicate, Cyclohexasiloxane, Mica, Kaolin, Disteardimonium Hectorite, Synthetic Beeswax, Silica, Phenoxyethanol, Glyceryl Laurate, Aroma (Flavor), Glyceryl Behenate, Tocopheryl Acetate, Propylene Carbonate, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 33 Lake (CI 17200), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Red 21 (CI 45380), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Carmine (CI 75470), Manganese Violet (CI 77742).
