Founding Pink

ËnamL Theory Verified independent store

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FOUNDING PINK, SHADE 01 The shade engineered to make your smile look brighter — instantly. Most lip colors are chosen by trend. This one was chosen by science. Founding Pink, Shade 01 is a cool toned baby pink formulated with Smile Contrast Pigments™ — our proprietary blend that optically neutralizes the yellow undertones in tooth enamel for a visibly brighter smile the moment you apply it. No whitening. No strips. No sensitivity. Just smart color doing what smart color does. THE DETAILS:Shade: Cool baby pinkFinish: Sheer and buildableEffect: Smile Contrast Pigments™ optically neutralize yellow enamel undertonesConditioned with: Vitamin E for soft healthy lipsDeveloped by: A licensed dental hygienist and makeup artist WHY IT WORKS:Tooth enamel has natural warm yellow undertones. Most lip colors sit in the same warm color family making those undertones more visible. Founding Pink is formulated with Smile Contrast Pigments™ that create contrast against warm enamel making your teeth look naturally brighter without changing a single thing about them. Your dental hygienist just became your makeup artist. THE SAMPLE KIT:Not ready to commit to full size? Try the Founding Pink Dual Sample Kit — includes Shade 01 and The Barbie Edit for $19.99. See the effect for yourself first. Show more