AFFORDABLE LUXURY – Superior quality, two applications per 100ml tube! EASY – Same formula root to ends with 100% gray coverage. INNOVATIVE – Pure tone, true to swatch results that do not brown out. Framcolor Glamour ensures a uniform result on roots, lengths, and ends. Its secret is the perfect balance between the primary molecules responsible for the color intensity and coverage- and the secondary ones, which give the hair its light reflection. Glamour shades are pure base colors, calibrated with the perfect amount of neutral, creating the depth and coverage needed on 100% gray hair while maintaining ultimate vibrancy. The results are extremely soft and shiny hair, from roots to ends, with NO brown-out after repeated applications. Feature Benefit 100% coverage with all shades- with no intermixing Ready to use hair color that ensures perfect coverage for gray hair in a full range of shades Innovative Protective Coverage technology in a gluten-free formula18- MEA lipidBoswellia Serrata extract Ensures a uniform result from roots to ends, with no build-upProtects hair during color process, reducing fadageReplaces fatty substance naturally present in hairConditions the hair and scalp during color processing reducing any discomfort Soft cream consistency Easy and quick to mixEasy spreadability during application True conditioning cream base with low ammonia Outperforms all competition in gray coverage, conditioning, shine, and fadageIntegrity of the hair is protected for future successful chemical services